In a noisy world full of advice, frameworks, and quick fixes, Choice Theory gives coaches something rare:
A real foundation for transformational conversations—without losing your authenticity or your edge.
We’re living in a coaching landscape that’s changing faster than most realize.
Clients, employees, and teams are harder to engage.
People are more reactive, more burned out, and more skeptical of traditional “performance conversations” than ever before.
As a coach—or a leader who coaches—you feel the tension:
You want to be effective, but you’re tired of feeling like you’re guessing.
You want to empower others, but you’re not willing to manipulate or control.
You want to be respected for your ability to create change, not dismissed as another voice in the noise.
What if coaching didn’t have to be a grind, a gamble, or a performance?
What if you had a way to cut through the noise—to lead conversations that were simple, powerful, and human?
Choice Theory isn’t just about choices.
It’s about unlocking the real drivers of human behavior—and giving you the skills to coach at a higher level.
This 4-day Basic Intensive Training is not a surface-level “how-to.”
It’s a deep dive into:
- How people really operate (not just what they say they want)
- How motivation, behavior, and decision-making work under pressure
- How to lead conversations that build ownership, resilience, and real capacity
You’ll bridge the theory of human behavior into direct, practical application — the kind of work that doesn’t just move the needle, it transforms it.
We go beyond the books and the basics to integrate:
✔️ Practical application into real coaching conversations (not just theory you can’t use).
✔️ The complexity of human choice in today’s unpredictable, high-pressure world.
✔️ The missing link between understanding behavior and coaching people into real ownership.
You’ll walk away with more than knowledge—you’ll walk away with skill, confidence, and results.
Here’s what you’ll actually walk away with:
✅ Confidence in any coaching conversation.
Know how to navigate the stuck moments, the emotional landmines, and the power struggles—without losing connection or momentum.
✅ Real results, not surface-level compliance.
Understand what truly motivates people and guide them to create their own sustainable change—no pushing, no rescuing.
✅ The ability to stay centered and effective—even when conversations get messy.
Protect your own energy while holding space for others to grow.
✅ A powerful, human-centered process for conflict, feedback, and change.
Build trust and psychological safety, even in high-stakes, high-resistance situations.
✅ A coaching identity rooted in mastery—not just charisma or guesswork.
Differentiate yourself with an approach that is credible, practical, and grounded in psychology—not just positive thinking.
So if you’re feeling the frustration of coaching people who seem disengaged, defensive, or stuck — It’s not you.
It’s the old methods breaking down.
Top-down leadership, traditional performance management, “tell me what to do” coaching — these approaches don’t work anymore.
Today’s clients, employees, and teams need coaches who can help them reconnect to what truly matters to them—and lead themselves.
This training gives you that edge.
It gives you a way to create change without force, burnout, or performative conversations.
It’s not about working harder to get people to change.
It’s about working smarter—understanding human behavior at the source.
If you are:
- An aspiring coach ready to build a strong foundation
- A manager or leader who wants to coach more effectively
