In a noisy world full of advice, frameworks, and quick fixes, Choice Theory gives coaches something rare: A real foundation for transformational conversations—without losing your authenticity or your edge. We’re living in a coaching landscape that’s changing faster than most realize. Clients, employees, and teams are harder to engage. People are more reactive, more burned out, and more skeptical of traditional “performance conversations” than ever before. As a coach—or a leader who coaches—you feel the tension: You want to be effective, but you’re tired of feeling like you’re guessing. You want to empower others, but you're not willing to manipulate…